top of page

Acura XXX

"Something For Everyone"

Collaborating with MullenLowe, we crafted a journey through worlds of culture, technology, fun, & performance, to showcase the dynamism of the new Acura XXX

Stills.

Zelda_010_4k.png
Zelda_012_b.png
Zelda_009_.png
Zelda_011_c.png
Zelda_003_.png
Zelda_007_.png

We created Xray techniques, abstract landscapes, fluid dynamics and iridescent materials to  craft 5 unique worlds for our Acura to inhabit.

techworld_017_.png
Performanceworld_dyno_midway_blue_light_lower_c.png
techworld_003_.png
funWorld_MH_v009_21th_AUG_004 _comp.png
techworld_falloff_shader_v3_014 (0-00-00-00)_side_.png
2032-a beautiful distance purple mountain ran-flux1Dev_v10-426014420.png
funWorld_MH_3_Sept_v011_14 (0-00-00-_v2.png
techworld_020_.png
Performance_world_091124_.png
performanceworld_burnout_with_car_001_lookdev 2.png
CultureWorld_MH_05_Sep_V004_03.png
performanceworld_SG_2_Sep_v009_v8 (0-00-00-00).png

Process Reel.

Headlight_performance_002.png
desat_iridscence_008.png
techworld_falloff_shader_v3_014 (0-00-00-00)_glitch_v2.png
performanceworld_SG_2_Sep_v009_v16.png
Fluid_cultureworld_001_.png
Wheel_chromes_and_tires_.png
performanceworld_SG_2_Sep_v009_v12 (0-00-00-00).png
performanceworld_SG_2_Sep_v009_v4.png
techworld_falloff_shader_v3_009 (0-00-00-00).png
Bseworld_standalone_cyc_003_orange_.png

Credits

Design, Directed & Produced : GRIF Studio
Artists : Shane Griffin, Mohamed Hejair, Nayan Bodawala
Agency : Mullen Lowe US
Client : Acura
Audio :

Cultureworld_shot035_002_0083.png
Zelda_010_b.png
Zelda_002_.png

Development. 

bottom of page