DevelopmentConcept art, and behind the scenes on set and on location.
Mannerism, Impressionism, Surrealism. We’re all familiar with historical, genre-defining artworks. But what is Forwardism?
Forwardism depicts the reimagining of convention, transforming what we thought we knew into something new, something we thought impossible, and yet here it is before our eyes. We were challenged to craft visual metaphors of this concept, transforming historical art epochs into works of Forwardism.
It draws a parallel to BMW’s reimagining of what a car should be. The i7 is a magnificent work of design, engineering and craftsmanship: the flagship of Forwardism.